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Remember, only you can tell what kind of place you want to operate, and, be prepared for evolution, both the natural selection variety and the sudden evolutionary change variety. Decide, open, watch and listen, change if necessary. This is a summary page. For more information on each go to the sections in the top menu. Cafe, Cart, Coffee House, Coffee Bar, Mall Stores CafeA cafe is a coffee bar, take out and sit down food service entertainment center. People go to cafe's to eat. Some have Breakfast and lunch, and some venture into dinner. You have to know food. Our cafe baked muffins and bagels and sweets and served sandwiches and salads. Some have table clothes and table service, but many are self service from a counter. Top CartsI followed my nose into the coffee business with visits to many coffee sites and the SCAA convention in Seattle in 1990. I am the kind of person who likes to learn by doing, so I created a coffee "cart and bar" for us in farmers markets and hit the road to mix it up with real people. It was great fun, a great learning experience and an inexpensive Graduate Degree with a major in Coffee. It is also very hard work and long hours. Carts are typically drink stations with some sweets. They tend to be stationary but have the advantage of mobility. Top Coffee HouseThis is my favorite place to go. Comfortable, colorful, entertaining, library, coffee bar, bohemian or upscale or upscale bohemian. They may have light food menu's - organics and the like, and sweets - and lots of drink variety. Tables and couches, chess and checkers and maybe a DSL connection. Take out or sit down, rarely table service. Top Coffee BarAll of the Coffee House menu items but not the space to sit and relax. this will have a light food menu, organics, sweets, lots of drinks and pick me up stuff. Take out. Top Mall StoresIn Line, Kiosk, End Cap, Center Court In LineIn line simply means a store that is "in the line of stores" down an aisle of the mall. Aroma and visual signals are critical to success. I would expect to see gifts, coffee accessories, beans, drinks, and baskets. Top of Page KioskSeasonal or permanent a Kiosk is that thing you run into in the middle of the hallway in the mall if you are talking with your wife and not paying attention to your feet. Top of Mall Top of Page End CapThis term also describes the end of an isle in a food store, but I use it to describe a mall site next to an anchors inside entrance. You will have gifts, coffee accessories, beans, drinks and baskets. Top of Mall Top of Page Center CourtYeah, like tennis, this is the place to be in a mall. In fact, I would only take a very high traffic Kiosk location or Center Court. Mall sites turnover as leases run out and it is worth waiting for a good location, especially if malls are your expansion route. Don't jump. Like people, good sites are worth waiting for. Top of Mall Top of Page
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