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Money. That's M, O, N, E, Y. Money is Good for BusinessIn "Fiddler on the Roof", I believe, Zero Mostell sang "If I were a rich man ..." Only his first name was anti capitalism. Money does make the world go round, even to us old hippies. Abbie Hoffman became a businessman. He didn't sell out, he got real. If your coffee store is making money, you are probably successful and doing what you should be doing. There is a coffee store in Syracuse. They were doing so well Starbucks opened down the block. Your success is yesterday and today. Tomorrow is not certain so it is wise to build a well of money to help you zig and zag as things change. Go to The Well. More Thoughts on MoneyMoney. Capital, Capitalism, Bankers, FEZ, UEZ, SBA, ABC, Leasing, Borrowing, Debt, Equity, Trade Debt, Energizing, Cash Flow, Cash Business, What to do without it, What to do with it, Sometimes, rarely, having a lot of money is bad. Too much money can hide trouble. Look for trouble. Be the doctor and use the thermometer in the espresso water and the bank account; use the stethoscope, listen to your banker, your suppliers, your customers and the telephone. Don't get lulled to sleep or be dull. If the creditors are calling, ask yourself why?; use the scale and weigh the business every day. You are the doctore. Having acknowledged that this condition can exist, I urge you to forget it. Having more money from the right sources is really very good for business and your welfare. So lets look at money. Is Money Important?
Is water important?
Is Capitalism Good?
Some of you may be chuckling as you finger the change in your pocket. There are some coffee stores that simply have so much success that money is no longer an issue. This is very good for them and an inspiration to the rest of us. Spend you capital well and leave enough to cover the rough spots. Your rent, your home mortgage, your car payment and food budget are all part of the equation and must be covered by this business of ours. The margins are in coffee, the demand is present, and the demand is long standing and likely to remain for a long time. This is and continues to be a good business. So just pick you spot well, spend your money wisely, and keep taking your temperature. Watch and listen to what is happening day to day and make change.
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