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Contents of this page:
Why Buy a Franchise?
Location
Knowledge Why not? Money. Control. Independence. Expansion. Leases. Authors Experience with Franchises. In the coffee business I don't think there are many good reasons to buy a franchise. You do get the franchisers knowledge - this will save you research time and will get you open faster, but in a year you may be singing a different tune. Make sure what your goals are, then decide. If you are doing this strictly as an investment, then a franchise is probably a good idea. But if you are doing this for the love of coffee and independence, think twice, think again, and then think again before signing a franchise agreement. The most compelling reason to buy a franchise is
to get a good location. Frequently you will also get a operating
site since it is pretty typical today for the franchiser to open the
site and then sell it to you. Knowledge. Hmm. You definitely want to
find out what an espresso is. And you definitely want to find out
how to make a cappuccino; for that matter you need to find out how to
spell cappuccino, and Ethiopian Yrgacheffe. But the funny thing
is, a lot of people who start franchise operations never get to taste
Yrga Cheffe (or is it Yrgacheffe?). So how are they going to train
you. Location. Store layout and design. Type of Store. Pricing.
Menu. People.
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