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This is wonderful stuff. It is free. Learn to write press releases and then write them and release. Write about your people. About your coffee, especially Ethiopian Yrgacheffe. Write about your sales, your plans and your successes. Write about adding a new supplier, a new line, a new location, a new service. Write about your House Parties, Your free tasting event, your class to the culinary institute at the local college. Write about your booth at the local house wares show sponsored by Kiwanis. Write about your speech to the Kiwanis club. Never stop writing. Do one a month. The local papers need and look for good local news about people places and things and events. They will pick it up and publish it. |
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