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I am very interested in the criteria you use to select a roaster because that is what I do for a living and my company has given me the opportunity to write this site. So...
If the roaster you are thinking about has only very large roasting machines, then I ask: Can they roast to order? Top Back to Roaster SelectionFreshness, Service, Guaranty, Knowledge, Enthusiasm. Freshness FreshnessFreshness and then again, freshness. This is the single most important quality point in the retail coffee business. The closer to the roast you get your coffee the better the cup will be when your customer gets it home and brews. Your roaster should run every day and roast your coffee to order. Very few of us actually do this. I remember a day when the gentleman who manufactures our roasting equipment was in our plant and he watched in amazement as we took orders, roasted, favored and packed and shipped. He told me we were one of very few company's that did what we do. But I and my associates are very proud to do it. Top Service.They should be easy to do business with and quick to satisfy. That is ETDBW Top See Enthusiasm. GuarantyNo questions asked. Now no one will or can afford to guaranty your pallet. So you may not like the flavor you ordered. I would not expect your roaster to quaranty you will like it. But it should be what they say it is and the size, aroma, flavor, taste, look and feel, and most important, cup quality, should be what they said it would be. Sometimes you may think it isn't. So send it back. I will say that in the last 10 years there are time when we have received returns, which we always inspect and taste as a Quality Education Check, and they seem fine. That is, they are what we said they were. But in our case we don't ask, we just do and try to be very easy to do business with. We know when you are just getting going you worry. One of our jobs is limit the anxiety and help you get through the first 100 days. And we do it without a cabinet! Top KnowledgeIf one does not know coffee, one might want to rethink. The idea is to train your pallet so you can taste and tell and show and tell your customers. So you have to know your coffee, and it goes without saying that the roaster has to know their coffee. May be not all six hundred, but a good deal Know your coffee and have a wide selection. Wide, very wide selection. If you are going to put a hundred to 200 coffees on your wall your roaster has to have them in stock to roast and ship to order. Top EnthusiasmWhat can I say. Tonight, March 13, 2002, at 5:45 PM, Dolores Deneault our first sales person, who lives in New Hampshire, called and told us that UPS had lost a box of 20 pounds for GMR, a customer. Desiree ran to stop the UPS driver who was leaving, ran back to the other end of the plant, got Lisa, employee number 3 as we say affectionately, and the two of them packaged, sealed and shipped early AM overnight the replacement coffee. I almost cried because this kind of enthusiasm is irreplaceable. It drives a company. It makes it successful. And I will be forever grateful for this single event, as it is telling. We love this business and we will do anything to ensure its success, for we know that your success depends on us, and our success depends on you. Top They ran.
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