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Physically. What do you see and what do you want your customers to see? Where are you comfortable? Where do you want to spend the better part of you life for the next few years? See yourself behind the counter as the top Barista? Know what at Barista is? Not a British lawyer. Not something you lean on (well, maybe in a certain sense). Stumped? Visit the SCAA or write Joe Barista Have you traveled and visited 25 stores? No. Stop here and go do it. Then come back after you form an opinion as to what you want to do. See it. Imagine it. Paint it in your mind on a canvas in a notebook in your pocket or on your laptop where it will be much less expensive then in a building as you go. |
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